Over the past three years, my colleagues and I have embarked on an exciting journey into electric-field control of magnetism, parts of which we describe in this article. What we present to you is something that we believe is extremely exciting from both a fundamental science and applications perspective, and has the potential to revolutionize our world. Needless to say, this will require a lot of new innovations, both in the fundamental science arena as well as translating scientific discoveries into real applications. We hope this article will help spur more research in electric-field control of magnetism within the broad materials community.